Resume
Resume

Resume
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Hello.

My name is Matilde.

I design and I code.

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Resume

About

I am a UX/UI designer and front-end developer.

  • 2015-03-04

    Independent consultant

    I've working on a freelance basis since 2015, carefully crafting websites for my clients.

  • 2015-02-20

    Master’s Degree

    I obtained a Master's Degree in Design and Internet Web Project Direction from Barcelona's ELISAVA School of Design and Engineering.

  • 2002-04-13

    Grupo Nación

    I was at Grupo Nación, one of Costa Rica's biggest media companies, from 2003 until 2014. I started out as a graphic designer and moved on to web design.

  • 2001-05-01

    Asesorías En-Comunicación

    I was the sole designer at this boutique public relations agency, most of my work was in graphic/print design, but I also worked on a few sites for clients.

  • 2000-03-01

    Universidad de Costa Rica

    I obtained a Bachelor of Arts (B.A.) in Graphic Design from the University of Costa Rica.

Awards

  • Premios Laus del Diseño Gráfico y la Comunicación Visual de Barcelona

    Bronze in the Web and Digital Media Masters and Postgraduates category

  • Premios Laus del Diseño Gráfico y la Comunicación Visual de Barcelona

    Bronze in the Web and Digital Media Masters and Postgraduates category

  • Genios Creativos Grupo Nación

    Honorable Mention in Web Design category

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TEDxPuraVida

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After having designed and managed the website for almost 5 years, the client and I both felt it was time for a redesign.

Goals:

  • Make site fully responsive
  • Increase engagement
  • Meet users’ needs and expectations more fully

Process:

  1. User research and metrics analysis

  • Distributed a short survey among attendees of a recent TEDxPuraVida, in order to identify user’s needs and opportunities for improvement
  • Analysed previous year’s Analytics date, and compared to survey answers
  • Insight: 47% of users identified videos to be one of the most important features of the site, yet videos accounted for only 4% of traffic.
  • New goal: improve video experience
  1. Define new information architecture

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ECO Acompañamiento Empresarial

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Rob Has a Podcast & Post Show Recaps

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LatinAlliance

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Maribel Ruiz

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Resume

Get in touch

Contact or follow me

Phone

(506) 8410 5299

E-Mail

hello@ matilderosero .com

Address

Curridabat, San José, Costa Rica

Skype

matirosero

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